Discover Via Chassé

Since 1978, we have been a reliable name in the industry. Initially established as the United Buyers Association in the Chasséstraat in Amsterdam, we shifted our focus to importing household goods for retail chains across Western Europe. At the same time, Via Dutch built a strong reputation from 1994 in product categories such as stationery, back-to-school supplies, and hobby items.

In 2023, Via Dutch and Via Chassé merged, bringing together all expertise and product categories under the name Via Chassé. This unification allows us to offer a broader assortment and even stronger service to our customers.

What makes Via Chassé unique?
At Via Chassé, we deliver more than just products – we offer tailored solutions to strengthen your business:

• Over 45 years of experience
  With extensive market knowledge and a wide-reaching network, we respond quickly and effectively to your needs. Whatever your question, we have the connections and answers.
• Your success is our expertise
  Our products enhance your store’s appeal and drive sales. We minimize the risk of stockouts with smart solutions and reliable deliveries.
• Smart pricing strategy
  Focused on volume and balance, we provide a well-curated assortment at competitive prices, perfectly aligned with your goals and audience.
• Flexibility for your business
  Every business is unique. That’s why we offer flexible solutions tailored to your specific needs and requirements.
• Building relationships on trust
  Our partnerships are built on mutual trust and a shared vision of success. Whatever the challenge, we’ll find the right solution.
• Stability and quality
  Our products are always available, with guaranteed top quality. This allows you to focus entirely on your business, worry-free.

Why choose Private Label?
Our products are offered as private label, giving you the benefits of unique branding opportunities and complete support – from design to delivery.

Experience the difference
At Via Chassé, we believe in partnerships that go beyond business. Contact us today and discover how we can contribute to your success. Together, we’ll build a sustainable future!